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‘Iconic’ Alberta Rocky Mountain experiences.

Author: StarMediaGuy

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A view like this is what makes the Banff Springs an icon!

Alto Awards, Alberta  I return to the Fairmont Banff Springs each fall with a sense of delightful expectation about wandering its labyrinthine hallways, ogling the magnificent views, and partaking in two days of learning and camaraderie with hundreds of members of the region’s tourism industry at the Travel Alberta conference.

This year was no exception, and I’m pleased to say I can now find my way from the main hotel to the conference center without hesitation or misstep. Heck, I might be able to do it in my sleep!

Centerpiece of the event is the gala, where the Alberta Tourism or ‘Alto’ awards are presented. Winners this year were from many parts of the province, from the ‘Bike Town’ of Devon, to Calgary’s seemingly annual award for best tourism partnership, to the town of Banff finally winning an award, for Tourism Community of the Year, after years of being shut-out of the Altos despite being one of Alberta’s ‘iconic’ tourism destinations. One new visitor to the event, an architect I spoke with, mentioned “there’s a real sense of community in the room.”

So the energy and buzz in the ballroom, packed with over 750 attendees, was really high, only to be capped by an often-hilarious speech from the 2012 ‘Ambassador’ for tourism, Randy Bertrand from Devon. Prefaced with a series of self-deprecating statements like “I’ve never talked to a group this big,” and “this is a real goose-bump moment for me. I have to remember to breathe” – both slogans of Travel Alberta – Bertrand had the crowd in stitches within minutes. It was a perfect end to a wonderful evening. Except it wasn’t over. The party went on buzzing, first in the foyer, and then with the help of some wonderful live music in the hotel’s main bar, which had folks dancing til the wee hours, me included.

Only in Alberta could you step in to a hotel on a Sunday, notice in passing that the late-October fall weather now seemed to feature snow, and emerge two days later to find six inches of the white stuff coating the highways, making the drive away from the icon of the Rockies another iconic Alberta experience – dealing with deep snow in a month where there shouldn’t be any!

 

 

October 24th, 2012  |  Posted in Branding/Marketing, Tourism Marketing  |  No Comments »

How ‘The War’ changed our planet..and is there another way?

Author: StarMediaGuy

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Try to imagine what a million people look like, gathering in one place. It’s hard – huge sports stadiums hold, at most, a hundred thousand. The crowd on the mall for the Olympics in London, or marches in Washington? Probably 400 thousand max. I’ve never seen a million people in one place, but I can just about get my imagination around it.

Now realize over 50 million people died in WW II. FIFTY million. Or more.

All over the planet, from Thailand to Taiwan, Alaska to Albania, Moscow to Halifax. It’s mind boggling.The second World War was a horrible thing. There’s no denying it, and I would not wish its repeat on anyone!

My father and all four of his brothers were in that war. So was my mom, in an air-training base in Ontario. And an interesting thought occurred to me today, as I was thinking about a TV show that featured the Dunkirk evacuation, and feeling a twinge of sadness over the lost lives. And the thought was this:

World War Two was probably the beginning of what we would now call ‘globalization.’ And I mean by that both the global nature of trade, but also, and perhaps more importantly, the global blending and changing of cultures.

English girls, brought up in the stifling confines of England’s class structure, suddenly found themselves being courted by American and Canadian boys, with a much freer idea of woman’s roles, and a soldier’s openness to procreation! It was a heady, intoxicating blend, as my parents war-time affairs proved to me. They both, decades later, ended up getting back together with their wartime lovers. Not that those later relationships worked out, but it showed how those war years were, in their imaginations and memories, high points in their lives.

For my dad, a young man from Princeton, British Columbia – a small mining and ranching town of maybe 700, isolated in the interior woods of B.C., the change from riding his horse to visit relatives, to shipping off to England and seeing ‘The Blitz” first hand, obviously changed his world completely, and forever. And such transformations happened to almost everyone on the planet!

Between the technologies that emerged from the war – radio, radar, air travel – and the expanded view of the world that every participant experienced, humanity as a whole was never going to be the same!

The forces and dynamics that the war unleashed or revealed – global trade, cultural mingling, mass communications, global travel – have made sure that no country or culture can remain stuck in the past, or unchanged.

Oh, sure, a few have tried. North Korea comes to mind. But they also have the Bomb, and are basically in traumatic withdrawal from their own post-war war. So even their isolation is, in some ways, a result of the global war forces that shaped today’s international landscape.

And what occurs to me, now, is: what’s next?
What events are going to take us, collectively, on the next step of global, human evolution?
Is it going to be global warming, with all it’s attendant natural disasters? Or, on a more positive note, the creation of cheap, clean, endless energy implied by nuclear fusion? Or some other change that will sweep our world, and change all of us – ALL of us – forever.

And do you think, just maybe, that this time, we could manage it without having to see 50 million die?Maybe a ‘post-war’ world could be the next big thing.

It’s nice to dream of a world transformed, isn’t it? And to know that it HAS happened.

Tags: culture, transformation, war
September 20th, 2012  |  Posted in Branding/Marketing, Random thoughts  |  No Comments »

The upside of old men.

Author: StarMediaGuy

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I’ve been particularly struck, this week, by how impressed I’ve been by a couple of old men. There are a lot of old men around, you know. And there are going to be more as ‘the boomers’ keep aging. And we, as a society, don’t generally have much time for them.

But I can tell you this – old men can be impressive! Why? Partly, I think, because they feel, at last, that it is permissible to have and share their feelings along with their thoughts. And because a view of the world that is tinged with regret, and lost love, and cherished love, is a view worth celebrating.

So let me tell you a bit about an odd couple of old men. Men of moment, of gravitas. Witnesses, in the truest sense of the word, to history. To wars, presidents, realpolitik, and the sweep of nations.

I’m speaking, in particular, of two men: Klaus Roth, of Canadian tourism fame, and Dan Rather, of CBS News fame. They are among a number of powerful older men I’ve come to know better this week. Men past their prime, men being encouraged to pasture, as it were, by a society that sees ‘new and different’ as automatically ‘new and improved.’

But these men, like aged wine or cheese, were ‘improved.’ And I wonder if we will see their ilk again soon?  Rather is 80, and Roth, in his 70’s, dropped dead suddenly just a few weeks ago. I knew the man, a bit, and liked him tremendously. He was generous with his ideas, and elegant in his manner. European, in the 1920’s sense of the word, with its implication of nobility and an awareness and appreciation of long family history.

Klaus had begun, finally, to pen his memoirs. The hundred or more people who traveled from far and wide to attend his memorial at the Fairmont Palliser in Calgary this week learned a lot from those truncated recollections. Because they told a story that shall not, one hopes, be repeated anytime soon in human affairs. The story of surviving the greatest of all ‘great wars:’ World War 11, where he’d been forced into soldiering for the Nazis at the ripe age of 14, as part of that last, desperate gasp of the Third Reich. His mother was sent to a camp. He survived, when million upon millions did not. And snuck across a border, at war’s end, with the help of a friendly American guard, to begin a career in tourism that was to stretch over half a century and several continents.

Then there’s Rather. He was interviewed by Mark Kelley, on CBC, who called it his ‘favorite interview ever.’ The two shared several laughs – over ‘Rather-isms’ like “Hotter than a Rolex in Time Square” – and also some genuine emotion when it came to describing the role of Canada in helping our southern neighbours in the aftermath of 9/11, and in the war in Afghanistan.

“We appreciate what Canada has done for us, in having our back,” said a choked up Rather. “And many of my fellow citizens share that feeling.”

It was a grand example of that willingness to express real, genuine emotion that seems to come with age, with having endured tragedies both personal and public. Certainly, that was the case for Rather, who was covering a President one fateful day in Dallas. Who brought the Vietnam war in to the living rooms of American and changed forever the way governments must communicate about waging war. He was also there, at the anchor desk, on 9/11. In each of those cases, he noted, it was necessary to suppress his emotions, to bury them deep, in order to do his job: live on the air with millions watching.

I grew up with Rather. And Cronkite. Men who had, it appeared, impeccable integrity. And the sheer cojones necessary to ask, on occasion, tough questions of the powerful. It was a time when journalism seemed to matter. When what we saw on the evening news had a profound relationship with the truth, such that, if one listened closely, one could ferret out what was really going on.

Which is another reason old men matter. Because they remember. They remember the bright idea. They remember the bullshit.

And, if you’re lucky enough, as I’ve been lucky enough, to hang around such men with your ears open, you can learn a thing or two.

Tags: men, old
June 12th, 2012  |  Posted in Random thoughts  |  No Comments »

An Albertan on the Oilsands

Author: StarMediaGuy

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Alberta’s oilsands, or whatever you want to call them, are suddenly at the forefront of national debate. Thomas Mulcair stirred the pot but good, when he suggested the oilsands were responsible for inflating Canada’s currency – which might be true – but then went on to claim it was the sands that were, therefore, responsible for the hollowing-out of Ontario’s manufacturing sector – which is patently not true.  North American manufacturing has been in decline for decades, gutted mainly by the fact that it can be done much more cheaply elsewhere, notably in China.

But it is refreshing, to me, to see that the oilsands at least ARE being debated, now.  Now, when the debate really doesn’t matter that much, given that all the elections that would have had any real impact on the sands are over and done with. It amazed me how the oilsands did not even seem to be a part of the recent Alberta election campaign. Hardly mentioned, hardly questioned. Notably absent from the leaders televised debate.

Enter Mulcair. And oh, what a kerfuffle!  Lethbridge’s own Beryl Todd was on the radio this morning, chiding Mulcair for doing something which is, apparently, terrible – STIRRING DEBATE! He has, says Todd, ‘pitted Canadians against each other,’ and regions of the country against each other.

Funny, that’s what I thought a debate WAS – people taking opposing sides on an issue, and arguing their positions in an attempt to influence the crowd, the electorate, or the government. Why is it that, in Canada, we seem to feel and act as if the last thing anybody needs is a bloody debate!  Standing ‘in opposition’ is a FUNCTION of DEMOCRACY! It is not subversive. It is not counter-productive. It is not stupid, immature, or unnecessary.  People have fought, and died in the millions to claim and protect the right to stand up and be heard – to shout your opposition from the rooftops, as loudly as possible.

Given that today’s democratic governments have learned how to game the system to the point where the official opposition and even parliament itself are largely irrelevant to the actual process of governing, or as in the case of the United States where ideology has so divided the system that ‘opposition’ has devolved to knee-jerk negativity about the other side, the idea of an actual, informed debate on ANY topic comes as a bit of a relief. If it can be a debate about a topic as important as the oilsands, all the better reason to celebrate.

For Canada’s oil and gas sector, as a whole, is worthy of debate. The oilsands DO have consequences, many of them negative or potentially so. And the fact that they are also the goose that lays the golden egg for the west does not diminish the negative impacts.  Only THROUGH informed debate are we, as a society, likely to come to a reasonable accommodation of BOTH SIDES of the issue.  Which is what is needed.

So why’s everyone so afraid of it?

 

Tags: Alberta, Canada, debate, Mulcair, Oilsands
May 31st, 2012  |  Posted in Politics  |  No Comments »

Warning: POLITICAL CONTENT ahead. Alberta’s election.

Author: StarMediaGuy

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I have been watching with considerable interest the election campaign that is underway in Alberta, since it seems likely that, for the first time in over 40 years, the ruling party may get ousted, or at the very least severely diminished. Well and good, I say. Every garden needs weeding, and as someone used to the B.C. approach to politics, I am vaguely in favor of ‘throwing the bums out’ fairly regularly.

So Alberta’s political landscape is overdue for a good weeding.  But the other crops – to strain the analogy – are less than bumper, and I’m not sure I want to sow these seeds!  The Wild Rose Party has come from nowhere to lead in the polls. It’s a solid  political machine, with a back room comprised of many conservative heavyweights of ‘the Calgary school’ – the same group of power brokers who helped Stephen Harper get his start. These people know politics. And they have chosen an articulate, good-looking idealogue to be the face of their party. And that, in a nutshell, is what scares me. Danielle Smith seems like a true believer – and I mistrust people like that to lead a modern society.

Allison Redford, the woman who came up the middle between the two front-runners to take the helm of the ruling Conservatives, is a well traveled, articulate lawyer with international experience and a very different idea of Alberta’s role on the national and international stage. And that seems to have spooked some well-entrenched interests. She has been broad-sided in this campaign by the issue of MLA’s being paid to be on a committee that hasn’t met for years. She fumbled her response to that issue, trying to be reasonable about a hot-button issue that was ‘revealed’ at just the right time to become an election issue, as intended- despite the fact that the practice had been going on for years, and members of all parties took the money. Watching Redford try to defend something so indefensible was one of the more uncomfortable moments of this week’s leaders debate. Since she also voted for a 30% pay raise for herself as a member of cabinet, she didn’t have much credibility to begin with. And the fact is her party has been increasingly annoying Albertans with their spending choices.

It’s the classic political game: drop a big ugly bomb on a new leader and pretend the whole sordid mess is their fault – when in fact they had little to do with it and all parties were equally guilty – if guilt is even the right term. Redford made the classic neophyte politicians error in responding – she tried to be reasonable!  In the face of emotional, hot-button attacks, reason is not a sufficient response. One must have a one-liner that resonates with the public. Redford did not, and it will hurt her. That is what modern political campaigns are all about – winning the battle of the one-liners, the emotional hot-buttons, and making sure that the substantive issues are never seriously debated.

That an Alberta leadership debate could contain almost no mention of the oilsands, pipelines, or big-city issues in Edmonton and Calgary is just stunning to me. But politics has devolved to a personality contest on television, kind of like an ‘Idol’ or ‘Survivor.’

It is certainly going to be interesting to see who gets voted off the island.

Tags: Alberta, Canada, election, politics
April 14th, 2012  |  Posted in Random thoughts  |  No Comments »

“Confidence Men.” Great book. Ironic? title.

Author: StarMediaGuy

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Powered through Pulitzer Prize-winning author Ron Suskind’s “The Confidence Men” over the last couple of days. What an amazing job of reportage on the financial crisis, Wall Street, and, as he calls it: “The education of a President” – in this case, Barack Obama.

The book has an amazing depth of detail on the inner workings of both the White House and Wall Street, and it offers so many lessons it’s hard to know where to start. One thing becomes incredibly clear, though, and that is that Washington and Wall Street have spent WAY too much time scratching each other’s back. The process whereby senior government officials are welcomed into big business for brief periods where they make huge money, and then go BACK to government to supposedly ‘govern’ the industries that just made them rich, is deeply flawed. And it has recently crushed ‘The American Dream’ for most citizens of the United States.

The really sad news in Suskind’s book tho, is about the missed opportunity that the ’08 crisis presented – a chance to rein in the ‘off the books’ banking and accounting tricks that have led to the biggest bankruptcies in global history, and the defrauding of millions of people’s pensions, savings, and retirements. Unfortunately, President Obama chose as his senior economic advisors and gatekeepers men – and they were all men – who were both cosy with, and philosophically aligned, with Wall Street and its massive ‘financial services industry.’ An industry that had, over the preceeding couple of decades and with the help of the Bush presidencies, managed to gorge itself on the carcass of America, turning American debt into opaque, dishonest, and massively profitable financial ‘instruments’ that, when the chickes came home to roost, was found to be a house of cards built, sometimes quite literally, on nothing. One mortgage could be included in 40 or 50 different ‘investment’ vehicles, each taking a little piece of the pie. Do the math – that just doesn’t add up. And the bankers knew it, but just kept running anyway.

It’s a shameful tale, but its not the only profound story in “The Confidence Men.” There’s also amazing insight into the inner-most workings of Obama’s White House. Some things that I’m amazed have been made public, specially so soon after the fact. The book includes, verbatim, a copy of the memo written to the President outlining how his most senior staff were undermining his decisions. It also makes it clear that sexism had an ugly role to play in making Obama’s White House a pretty dysfunctional place in the first years of his reign. Women were ignored, over-ridden, or shut out of the process. And former Wall St. insiders, like Treasury Secretary Tim Geithner, believed – perhaps with good reason, perhaps naively – that any attempts to impose strict new rules on the banks, in the midst of the crisis, might have brought the whole economy to a grinding halt.

If the last three years have, in fact, ‘educated a President,’ then there is still hope that Obama can live up to the promise of his election. The senior staff have been replaced, wholesale, at this point, and new people are running the White House. But the loss of confidence in Obama may be too deep, at this point, for him to get to a second term next year.  Then again, what are the alternatives?  Mitt Romney, the likely Republican candidate, certainly seems to be as much of a ‘friend to business’ as anyone in Obama’s inner-circle was. It’s hard to see, basically, where the game that sees the 1% get richer, and the 99 get screwed over, is going to change any time soon.

“Confidence Men,” at the very least, gives you a pretty clear understanding of just how difficult a job it is, to pass legislation in America. And also just how much the individual principles and beliefs of the people at the very top have an all-too-human influence on the affairs of the whole wide world.

January 14th, 2012  |  Posted in Random thoughts  |  No Comments »

Distracted Driving Laws? Yes, please.

Author: StarMediaGuy

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A lot of jurisdictions are coming out with new ‘distracted driving’ laws and, as much of a pain as it will sometimes be not to be making phone calls while on the road, I have to say I agree that the new laws should be as tough as possible.

It’s not just that texting and dialing divert your attention, it’s the KIND of attention they require that is the real problem. The attention it takes to focus on tiny numerals and keyboards and screens, is a very focused attention. Whereas driving requires a very broad attention, to be aware of what’s going on all around you.

And I don’t know about you, but I know that MY brain does NOT switch gears between those two types of cognitive function in an instant. It’s almost like I need a little physical distraction moment to get OUT of the sharp focus on a monitor or keyboard-type activity. And driving doesn’t give you that kind of “I’ll just switch gears for a moment and not be present” interlude. Or, if it does, such interlude might end with a loud bang!

Which is why, unlike eating a burger or drinking a coffee – which can be distracting, but not in the same way – I think it should be totally outlawed to text, type, dial or read anything while your vehicle is moving. It’s amazing how fast a few keyboard clicks can have me on the wrong side of the center line! I’ve been driving for decades, and nothing has ever caused me more moments of panic than texting while I drive.  It’s just obvious, really. So bring on the new rules, I say. I’ll save my anarchy for some other arena.

Tags: distracted driving, law, texting
December 15th, 2011  |  Posted in Random thoughts  |  No Comments »

Alberta’s tourism future…

Author: StarMediaGuy

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On the eve of the annual Travel Alberta Industry Conference (#TAIC on Twitter) it seemed like a good time to glance at the future prospects for our industry.

There is a lot of confusing and conflicted information out there these days about where the world’s economies are going, and what effect that is having, or is going to have, on the tourism industry. The good news is….there’s GOOD NEWS!

The Asia-Pacific region is expecting a strong year, with up to 6% growth helped by more low-cost air carriers, according to this report from Jakarta.

Closer to home, Chemistry Consulting in BC has put out a nice little study comparing my old home province, and my new home in #Alberta, in terms of various tourism metrics. The results will shock those in British Columbia.  Alberta fared better than B.C. on 12½ indicators out of 20, with things like World Heritage Site numbers, camper satisfaction surveys, and even an increase in US visitation numbers. BC has been trending steadily down in US visits, and while  much of Alberta’s US increase might be attributable to the much stronger business ties Alberta has with its oil and gas partners, Travel Alberta’s more scientific and research-based approach to its US marketing is probably also paying off.

Recently, a Globe columnist called for Canada to update its tourism strategy, and he made some good points.

So what’s next? Well, for Alberta, there are a lot of things in the pipeline. Travel Alberta is about to unveil its new branding at the conference, and a lot of insiders are pretty excited about what they’re seeing in the TV spots! Also, come next spring, TA is gathering in the operator-level co-op marketing funds that have been administrated by six TDR’s around the province. The shift should see over a million dollars in administration savings, and that money is intended to back in to the pot, to be available to help with operator’s marketing. It will also mean a much easier, more streamlined application process for the funds, specially if your biz operates in several regions of the province.

I have watched the changes that have taken place at TA since April 2009, when Travel Alberta was established as a standalone Provincial Destination Marketing Organization, and have been very impressed with the clear focus, rigorous, research-based planning, and just general professionalism that Bruce Okabe and his team have brought to the table. The organization is, in my opinion, a much slicker marketing machine, that is only now about to hit full stride. Time will tell how the new brand it going to resonate with our target ‘Explorer Quotient”market of Free Spirits, but from where I sit, as a marketing communications professional, the odds are good that Alberta is on track to keep surprising our competitors and nieghbours with how well our tourism industry copes in these uncertain times.

Tourism is no longer a ‘luxury’ item. For people who travel, and that is a lot of the world, travel is more of a need than a ‘discretionary purchase.’ We are going to keep doing it, come hell or high water. But the reality is that there is FAR more competition for my travel dollar today than at any point in history, and western Canada is going to have to keep upping its game to claw back market share. A greater focus on Asia and emerging markets, and moving quickly to establish a solid strategy in the mobile space will be crucial components of our successful future. And we DO have work to do, internally, to improve the quality of service we offer. But for those who get the mix right, the astounding energy and natural splendor of Alberta will continue to call visitors for the foreseeable future.

And probably beyond.

Tags: marketing, tourism, Travel Alberta
October 21st, 2011  |  Posted in Tourism Marketing  |  No Comments »

Missed Me! Tourism Marketing 101.

Author: StarMediaGuy

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I recently took a trip to the heartland of America. I like to take trips, and have been interested in how tourism functions ever since I was a about 6, sitting on the sidewalks of Salmon Arm, B.C., watching the vast array of American license plates driving by in the summer and, occasionally, hanging out in the lobby of the motor inn just to see the strangers, and wonder where they were going, and what brought them here?

So I’ve spent a lot of years being involved in the fascinating process of how tourists make their decisions about where to go, and what to see. And, in some ways, the process hasn’t changed much. What has changed is the vast volumes of data that barrage and overwhelm the traveler at every turn. So the bad news, from an operator’s point of view, is that your message is diluted, distorted, and overwhelmed.  The even WORSE news is that most of the tourism marketing agencies, websites, guides, CVBs and DMOs have done very little to address this data deluge, and in fact are mostly just throwing moreof the same-old, same-old on the pile, just like they did in ‘the old days.’  Except, in the old days, I probably had, at most, two possible ‘guides’ to Salmon Arm. One from the provincial government, and one from the local newspaper. Today, there are probably thirty or more places I could potentially get information from. But, as a tourist, that is NOT an improvement. It’s actually made the job of finding relavent information harder!

The point I’m working up to here is this: in order to be seen or heard by the tourist, your message must be MUCH MORE LASER-LIKE than in the past. You have mere seconds to make an impression, so you better damn-well know who you are, and what you offer. And it better be unique, and it better be compelling! Which means it CANNOT be ‘generic,’ it CANNOT be ‘all things to all people,’ you CANNOT ‘specialize’ in five things.  Tourism marketers today must be brave enough to eliminate most of their messaging. To ruthlessly delete that which is generic or, even worse, untrue.

So how are most tourism marketing vehicles doing? Horribly, sad to say.

I looked at about a dozen different CVB and town and state websites before my last trip to Kansas. Most of them were a complete waste of my time. Why? Because they had TOO much data, that was too generic, and they were trying to be all things to all people. And so, to me, they were nothing.

There are exceptions, of course. Thankfully! A site with “The Top Ten Things to Do in..xxx”  Useful. The Hutchison Cosmosphere‘s list of “What to do if you have one hour. What to do if you have two hours.” Useful.

The funny thing is I discovered the Cosmosphere – America’s 2nd biggest Space Museum, and a highlight of my entire trip – from – wait for it -  Wikipedia!  Not from any tourism website at all.I only ended up on their website because I needed to know their hours of operation.

So most of the marketing dollars that the Cosmosphere spent online completely missed me – and I am their PERFECT target market – a sci-fi movie-lovin’ quasi-tech-geek, who couldn’t WAIT to see the Apollo 13 capsule!

The point?

Stop wasting your money on generic tourism marketing. Focus your marketing communications on meeting the informational NEEDS of your target markets, and try and get your message in front of them WHERE THEY ARE LOOKING. First steps? Get the Wikipedia and Google information about your business up to date, accurate, and interesting. Spend more time on this than on writing ads! Getting the ‘right’ information out in to the ‘real’ world is far more important for most small operators than any ads you can afford. Because tourists don’t want your ads, they want your info – and even then only if it fits with their interests and their existing travel plans. And that’s an amazingly small window of opportunity in the course of their busy, info-overloaded lives.

I could go on…and on, and on…but I know you’re already overloaded with this stuff. So I’ll shut up now. And hope that I caught you at that rare moment where some of this information might actually sink in. And if you are a tourism marketer, I just say this: Good luck!

Tags: marketing, Online advertising, strategies
September 29th, 2011  |  Posted in Branding/Marketing, Tourism Marketing  |  No Comments »

Wherever you go, there you are. Among people.

Author: StarMediaGuy

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Took a trip to Oklahoma and Kansas recently.  Partly to speak at the #140Conf on Small Towns, and partly to get out of MY small town, and remind myself that there’s a big ol’ world out there. One of the things that really struck me, tho, on this trip, was how similar people are, and the culture is, throughout North America.

The mall in Tulsa, Oklahoma had pretty much the same stores and food as the mall in Lethbridge, Alberta. The shoppers were pretty much the same mix – mall rats, moms, fashionistas, families, and impatient or weary-looking men. And I found being there just as exhausting as it is at home.  Then I went to the conference, in Hutchison, Kansas, and discovered that there are nice, friendly, interesting people in Kansas – just like in Alberta. Even the New Yorker’s were nice, and not ‘in-your-face’ at all. Another myth busted!

! The reason I mention this is because it strikes me that maybe, just maybe, part of where we’re AT on this planet, in these post-historical days we live in, is that it’s time for all of us to realize that everybody else is, in most of the ways that matter, JUST LIKE US! There really are fewer and fewer ‘foreigners‘ left in the world. Knowing that might help offset the desire to withdraw, raise the drawbridge, and go back to an ‘us versus them’ mentality, which tends to arise whenever economic times get tough. And which led to little things called World War One and World War Two.

I noticed a lot of the ‘buy local’ mentality in America this time. And it’s always funny when someone promotes that to me when I’m a tourist! So, what, I should NOT spend my money with you, now, but go home and spend it there? Is the product I’m buying actually MADE here?  Or six states over. Or in China. The world has moved on! The Global Economy is GLOBAL. Protectionism and ‘buy local,’ folksy and charming as that sounds, is cutting off one’s nose to spite one’s face. What if the Chinese stopped buying US financial instruments – one of America’s greatest exports?  Who’d be happy then? North Americans are now competing on the global stage – competing against the cheap labor of the BRIC countries, the technical wizardry of the Asian tigers, the sophistication of the Europeans. As is everybody else.  We’re all in this together. Most of us just want a decent life, good food and water, and the chance of a better future for our kids. Nobody’s ‘special’ or the ‘chosen of god.’ We are all – ALL – human beings, trying to be human.

So, what can we do, together, to clean up our messes and make a brighter tomorrow?

 

September 26th, 2011  |  Posted in Random thoughts  |  No Comments »

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